Yesterday the merger of Deccan into Kingfisher was formalized. The new entity would be known as Kingfisher Airlines with Vijay Mallya as the Chairman and Captain Gopinath as the Vice- Chairman. This is despite the fact that Captain kept consoling the Common Men that their favourite airlines would still remain thrifty, frugal and approachable after Kingfisher had bought a majority stake in Air Deccan around a few months back.
Business Logic says synergies and tax savings through a shrewd structuring of the new corporate entity will trickle down to the end consumer in the long run. Emotional Quotient says another one of those "Do No Evil" kind of David bites the dust.
Will supplement this with a better analysis in my next post.
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